Invisible Children roadies rockin’ COO

We love what Invisible Children is doing to stop the war in Northern Uganda and in educating the youth of our country. IC just sent out 60 “Roadies” whose job is to drive around the country showing the newest film that documents the awful conflict in Uganda. [city of others] made a custom black jean just for the Roadies because we believe in what they are doing and the power of sparking a movement through our young and creative generation.

Here’s some of the Roadies the day they left with their new jeans

Watch this video to see what being a roadie is all about:

The Roadies have a blog that you can check out here to see what they’re up to.


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